Buying Cycle, Chemicals and Marketing

Sensemaking: Selling To Customers In The “Simple Quadrant”

Partners in Excellence

MAY 30, 2019

” Depending on the market/application maturity, the business may have started as very complex, as patterns start to emerge, and people’s experience gets deeper, the business may mature and move to the complicated space. .” One of my clients sold basic chemicals. We looked at who the actual users of the products were.

Customer

Customer Chemicals Face-to-face Enterprise

Complex Or Simple Buying Process

Partners in Excellence

APRIL 26, 2016

Implementation issues, change management issues are pretty small, buying cycles are usually short–several meetings over days/weeks. Transaction values tend to be less than those in complex buying situations–but it’s a matter of context. .”

Scale

Scale Face-to-face Lead Rank Chemicals

Sales Pro Central

Sensemaking: Selling To Customers In The “Simple Quadrant”

Complex Or Simple Buying Process

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