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How to Measure Sales Fitness

Sales and Marketing Management

Think of someone who disrupts an executive’s day by getting past the gatekeeper explaining he/she knows that person and is following up ‘our previous discussions’ – yeah right! Successful salespeople will conduct detailed research in advance and ask professional, yet probing questions to move the buy cycle forward. .

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An Open Letter to Social Sellers Everywhere

Tony Hughes

Iconoclastic salacious books sell with shock and awe but you need tried and true methods to sell complex products / services, if you want to stand a fighting chance of transcending self-commoditization and getting blocked by the digital gatekeepers [where do you think the traditional gatekeepers went?] It's not rocket science.

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A Guide to Walk Away Negotiations in Sales

LeadFuze

A gatekeeper is usually a person who has to procure products or services for others in their organization, but they dont actually have ownership over solving that problem themselves. If the buyer is this far along in their buying cycle, youve missed your chance to influence them and it will be difficult for you to win.