Pointclear

JANUARY 9, 2014

Outbound calling is interruption marketing. Give up after 1 – 2 calls. You are better off calling someone who actually wants to talk with you. Actually I take that back, it’s not okay if you pass those 10 leads to quota-carrying sales reps. And today, that consistency needs to reach across channels.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Pointclear

APRIL 24, 2018

times more likely to respond to a quality multi-touch campaign (calls, voicemails, emails, and in some cases direct mail) than are their direct reports. Whether or not they have assigned junior staff to do research, it pays to reach out directly to your decision maker—in the way he or she prefers.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Pointclear

SEPTEMBER 6, 2012

She notes a second factor is the challenge gaining access to corporations and creating movement, a difficulty grounded in the workstyle and responsibilities of today’s executives: “When we’re dealing with today’s frazzled, crazy-busy decision makers, the truth of the matter is the only thing that they can do is protect their own time.

Buyer 154

Buyer Social Media Hiring Inbound 154

Pointclear

SEPTEMBER 20, 2012

Play back to 2011 or 2010, and I think there’s been this ‘we thought things were going to be a little better after we got out of the deepest part of the downturn.’ He adds that a couple of different factors are motivating support of this approach: “I call RPM the 1.0 And so that could be one explanation.”.

Inbound 145

Inbound Quota Outbound Video 145

Pointclear

APRIL 13, 2012

Click to start video at this point — Jeff differentiates between warm outbound calling and cold calling by noting that it’s ”the pure cold calling, and buying the anonymous lists, that is proving not to deliver the results people are looking for.”

Marketing 169

Marketing Social Media Scale Trade Show 169

PandaDoc

SEPTEMBER 2, 2020

This is understandable when you consider that data shared in the Harvard Business Review suggests that 90% of decision makers won’t respond to cold calls, according to Sales Leadership Forum. Compounding this issue is sales reps can spend up to 40% of their time looking for somebody to call, according to Insidesales.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98