Pointclear

JANUARY 9, 2014

I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. And today, that consistency needs to reach across channels. More leads are better than fewer leads.

Lead Generation 257

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 257

Pointclear

APRIL 24, 2018

Whether or not they have assigned junior staff to do research, it pays to reach out directly to your decision maker—in the way he or she prefers. It should come as no surprise that I recommend against email as the exclusive channel to reach prospects: Automating the right process is smart. Using automation exclusively is not.

Lead Rank 140

Lead Rank Lead Scoring Direct Mail Marketing 140

Pointclear

JANUARY 24, 2012

They target the purchase decision-maker. Social media is a different marketing channel than all those that came before it. Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do? We pitch them to Gloria or Bob.

B2B 192

B2B Social Media Face-to-face Twitter 192

Pointclear

MAY 18, 2016

Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.” times more responsive to quality voicemails and personalized email than other marketing channels. But obviously not enough.

Revenue 140

Revenue Inbound Outbound Marketing 140

Pointclear

OCTOBER 1, 2015

Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. Develop and deliver an integrated, cross-channel communications plan. I could not agree more!].

Account Based Marketing 100

Account Based Marketing Lead Generation Account Sales Qualified Lead 100

Pointclear

APRIL 30, 2013

Click to start video at this point — Social media and mobile markets are more than just ways of boosting one''s reach within LinkedIn, Twitter, and Facebook, there are real robust tools for utilizing and analyzing these marketing channels, Jamie expressed. There are also real measureable ways to track social growth and trends now.

Lead Rank 248

Lead Rank Lead Scoring Marketing Qualified Lead Leads 248

Pointclear

OCTOBER 31, 2013

Each interview is available on our blog and YouTube channel. I feel that marketing automation can be a good thing and we use it ourselves, however, the reality is that the more senior decision makers are more averse to giving up their digital body language. Today''s Featured Guests.

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207