Channels Decision Maker PointClear Prospecting 
Pointclear
JANUARY 9, 2014
I received a lot of positive feedback about the article and decided to ask our PointClear PowerViews Alumni (those who have been on the PowerViews show ) for their input on the most dangerous lead gen lies out there. And, it’s irritating to your prospects. And today, that consistency needs to reach across channels.
Pointclear
APRIL 24, 2018
Whether or not they have assigned junior staff to do research, it pays to reach out directly to your decision maker—in the way he or she prefers. The top 30% of your prospect base (larger organizations, in the right verticals, with the optimal environment, etc.) direct mail and personalized tele-prospecting outreach).”.
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Pointclear
JANUARY 24, 2012
They target the purchase decision-maker. Social media is a different marketing channel than all those that came before it. Is it challenging to find the prospects? Who wins if you connect with a prospect in a noticeable, meaningful way using social channels like LinkedIn or Facebook before they do?
Pointclear
MAY 18, 2016
Inbound is highly touted and readily adopted for good reason: Having prospects come to you has obvious, universal appeal. Inbound drives smaller deals that often involve lower-level decision makers : Marketo said it best: “It’s unlikely that CXOs are going to spend time trolling the web for blogs and other content.”
Pointclear
OCTOBER 1, 2015
Marketers must fully integrate with their sales colleagues combining data and processes to: Profile and prospect the right companies and the right decision makers (beyond personas—the actual people) within those companies. Develop and deliver an integrated, cross-channel communications plan. I could not agree more!].
Pointclear
JUNE 10, 2016
CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. Decision maker not yet named? This small effort, which is often overlooked, can mean the difference between being ignored or welcomed by the prospect. Not the right time?
Pointclear
SEPTEMBER 6, 2012
She notes a second factor is the challenge gaining access to corporations and creating movement, a difficulty grounded in the workstyle and responsibilities of today’s executives: “When we’re dealing with today’s frazzled, crazy-busy decision makers, the truth of the matter is the only thing that they can do is protect their own time.
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