Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. The output is fully new web pages, new collateral, and vertical case studies. Build a one-to-many ABM campaign aimed at a vertical. Vertical marketing best practice #4. Don’t stop with content.

Marketing 52

Marketing Strategy Collateral Case Study 52

InsightSquared

APRIL 14, 2021

Understanding in-period bookings drives tight alignment between sales and marketing, with clear goals for the demand generation team who must ensure leads are delivered early in the forecast period to provide enough time for the sales team to convert them into new business. How does our demo convert to wins? Activity by Day.

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Sales Hacker Training

NOVEMBER 21, 2022

PFL provides a suite of sales and marketing solutions that help you close more deals, revitalize stalled engagements, hyper-personalize email campaigns, and deliver stunning content designed to drive conversion and loyalty. Some of their most useful features are campaigns for demand generation and sales acceleration.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52