Jobs To Be Done: The Secret Weapon for Boosting Cold Email Response Rates
Sales Hacker
OCTOBER 30, 2017
In a truly wonky-but-useful study done for a fast food restaurant, marketers attempted to figure out how to sell more milkshakes. All you need to do is talk to 5-10 people in two different camps: customers who signed up in the last 60 days, and customers who canceled in the last 60 days. Why did you cancel the day that you canceled?
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