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2017 - “The Year of Value”

The ROI Guy

As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Build trust – Providing 3rd party insights and research, customer case studies and proof points helps validate potential results with prospects and drive credibility.

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Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey

SBI

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Sales Enablement. Sales Enablement. Sales Enablement. The Gartner Market Guide for Sales. Field Sales.

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The 5 Essential Components of Digital Transformation

DialSource

When evaluating an organization’s products, a potential buyer will independently sift through the organization’s content (blog posts, white papers, and case studies), corroborating this information against other online sources. . – Salesforce State of Sales Report 2018.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

The Gist: You can almost not keep up with the sheer volume of content generated by the sales (Read. Sell) and marketing (Where Marketers Go to Grow) blogs on the site. Inside Sales Experts Blog (The Bridge Group, Inc). Evangelizing the power of inside sales. NEW EBOOK: PTO AND THE SALES TEAM.