Channels Collateral Journal Prospecting 
Cincom Smart Selling
AUGUST 27, 2020
To frame our conversation, let’s borrow something from the world of journalism. CRM systems are useful in identifying specific prospects via demographic information. Marketing information is used to design collateral materials and online assets needed to deliver messaging and functional data about the product to prospects.
Sales Hacker Training
FEBRUARY 13, 2020
Customer and channel partnerships. From a collateral perspective, you may only have a core deck, which doubles as a leave-behind for prospects. 2) Customer and Channel Partnerships: Can you find a “lighthouse” customer? The SVP of WW Channels and Alliances, Bobby Napiltonia, stewarded this relationship.
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