Digital Marketing Takes Center Stage
Sales and Marketing Management
FEBRUARY 8, 2021
In contrast, Vrbo, a vacation rental company owned by Expedia Group, “crushed” Airbnb when it came to searches that did not mention a brand (“vacation rentals in Chicago,” for example). We need to rethink what that person’s role is if so much more is moving through a digital channel. to 2% of revenue for marketing.
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