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Allego Welcomes Heather Moses as Chief Marketing Officer

Allego

in Journalism from Northeastern University. A New Generation of B2B Buyers B2B buyers ’ needs have changed dramatically in recent years. Understanding and meeting buyers’ needs will take experimentation and testing of new tactics, messaging, and channels. Heather has her B.A. Ginna: What attracted you to Allego?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anything less is failure.

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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. Before you start whipping up a business plan, think carefully about what makes your business unique first. What Is a Business Plan?