Sales and Marketing Management

FEBRUARY 8, 2021

Many B2B manufacturers still deploy a “catalog approach” to sales, with inside reps relying on frequent touches with prospects and customers to close deals. We need to rethink what that person’s role is if so much more is moving through a digital channel. 30 Wall Street Journal story headlined “Businesses Are Being Pushed to Evolve.”

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales Hacker

JULY 11, 2018

Instead of relying on “spray and pray” methods of reaching out to customers, brands can gather lists of verified leads from reputable channels. Mailing List Builders. Direct Mail Targeting. Direct Mail Targeting. El Toro has a reverse append algorithm that turns IP addresses into mailing addresses.

Lead Generation 64

Lead Generation Lead Rank Lead Scoring Leads 64

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Pointclear

MAY 2, 2012

He adds that inbound marketing is generally thought of as search optimization and links so that prospects find you either through a search or by reading something interesting that is linked to you. He adds that those prospects should be considered more highly qualified because they have expressed an interest in something you do.

Social Media 180

Social Media Media Inbound ROI 180