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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Communicating the value of Windows 10 Enterprise, beyond a features discussion, is essential to justify the additional license fee. The campaign was a success, with 100 assessments delivered a month, fueling large enterprise migrations and software assurance licensing deals, and accelerating migrations by 6 months or so.

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B2B Marketing Guide

OutboundView

A sound strategy starts with knowing all the channels you can possibly allocate resources to – smaller organizations struggle with this because they can’t afford the $150K/year CMO with the requisite experience. Interact on channels your buyer is actively using. Set your virtual assistants up as a user. Outreach.io (Enterprise).