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5 Marketing Trends That will Impact 2013

SBI Growth

There has been a proliferation of tools and channels. When they do not add up, this can be painful - in the sense that you have shot your allocated resources on the wrong channels. Look for more focus in 2013 on how to leverage different channels and integrate campaigns. Learn how buyers behave and engage in different channels.

Trends 316
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The Ultimate Guide to Outsource Sales Team: 6 Do’s & Don’ts

LeadFuze

Sell direct or through channels, inside outsource sales team or field outsource sales team, inbound lead generation versus outbound cold calling. Ensure that your outsourced sales team is looped into all internal meetings, including forecasting sessions, business strategy discussions and key objectives for the salesmarketing teams.

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From Demo to Conversation

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. A few we like include Marketo, Acton and Eloqua. They are concerned with strategic and tactical solutions that impact business results, i.e., things that intersect with their key business and personal objectives.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Melissa Murillo is an award-winning and highly skilled sales leader with over a decade of experience in marketing and business development specializing in the IT channel. – This is for your benefit so come prepared with your ideas or objectives for this relationship and define the timeframe. Melissa Murillo. Deb Calvert.

Hiring 130