Interview: Guided Selling with Storytelling, Insights and Financial Justification
The ROI Guy
APRIL 15, 2014
So, the multi-million dollar question, how can you enable your sales reps and channel partners to engage earlier and more effectively? SiriusDecisions has what I feel is the best metric, pointing out that that 67% of buyers are already decided on their solution prior to rep engagement. First you need to ignite the buying journey.
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