Remove Channels Remove Incentives Remove Journal Remove Segment
article thumbnail

Unleashing Profit Potential Through Rebate Automation

Distribution Pricing Journal

Similarly, most ERP systems have basic price matrix capabilities but do not consider advanced optimization around customer segmentation, behavior, rebate levels and other profit areas. But without proper coordination and analysis, they can also cut into your margins. That is just a race to the bottom.

Margin 52
article thumbnail

Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. Multi-channel selling is required here and in most industries. Buying a car is an example. Answer: Yes.

article thumbnail

How Defining Your Processes for Special Pricing Agreements Can Improve Margins and Drive Profitability

Distribution Pricing Journal

SPAs are a common vendor program that provide a special framework for offering exclusive pricing and incentives to strategic customers. The distributor and supplier work together to negotiate these agreements to specific customers or market segments based on marketing goals to offer reduced pricing.

Margin 52