Will You Take The Road Less Travelled or the Path of Least Resistance?
Bernadette McClelland
FEBRUARY 20, 2023
It would mean I’d shift the way I went to market as well as iterate my message. I expect 2023 to call for a new lens with which to look at the B2B approach to market. So what do we do with this very telling market feedback? It’s easier! After all, when you shift your environment, something energetic happens.
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