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5 Core Lead Management Features Your CRM Needs

SugarCRM

For more complex demand generation tasks, your CRM should empower your Marketing department to run multi-channel, multi-phase drip nurture campaigns. Web Forms Web forms are the easiest and most effective way to capture prospect or customer information. Still, usually, these are included in dedicated Marketing Automation software.

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A Tale of 3 CRMs: What is CRM and What Does it Do?

SugarCRM

According to CRM.org , “[a] CRM gathers customer interactions across all channels in one place. Choose a CRM that allows your team to seamlessly manage accounts, contacts, and prospects. In providing marketers visibility to various channels, the right CRM can make it easier to launch effective initiatives.

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