Chemicals Marketing Pivotal Promotion 
Sales and Marketing Management
JULY 29, 2020
B2B leaders and sales and marketing teams across the globe are finding ways to adapt in this time of crisis. I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Legitimately try to help customers manage their way through current market conditions.
Sales Training Connection
OCTOBER 6, 2014
The importance of middle managers can be especially significant in industries and fields that value innovation, like computer games, software, consulting, biotech and marketing, according to Mollick. The drive to be promoted — 3 percent. So getting middle management right is a big deal for every company. Leading others — 21 percent.
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