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3 Things Some Pundits Won’t Tell you about Cold Calling – Part 2

The Pipeline

On Monday, in the first post of this series , we defined “cold calling”, and looked at overlooked real opportunities for sales and revenues one misses when not including cold calling in their biz dev routine. The rule being that cold calling is a key and necessary (evil) part of successful B2B selling.

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The Pipeline ? Beware The Mixed Message ? Sales eXchange ? 138

The Pipeline

For example, one of the large wireless carriers here in Canada is part of a larger media company, or conglomerate, they own TV outlets and magazines. In this case it will have an impact on my view when it comes to renewing my wireless agreement. Cold calling. Cold Calling Now. A Random Walk Up Sales Street.

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