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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180
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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

Getting prospective customers into the sales funnel is part of the battle, but converting them and keeping them as customers is a whole other challenge. Before joining Oildex, Craig was CEO of Abila, a provider of financial and CRM software and services to associations, nonprofit organizations, and governmental entities.

Churn 132