How Your Marketing Turns on Sales Objections – Part 01
Increase Sales
JUNE 22, 2015
All sales objections can fit into one of these five buckets: You. Your company. The Sales Objection of You. People buy from people they know and trust ( Sales Buying Rule #1). When I wrote Be the Red Jacket , the Keys to Unlocking Sales Success , one of the sales coaching tips was to “Leave the ego at the door.”
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