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All the things marketers can (and should) be doing with a CRM

Nutshell

Nutshell’s Constant Contact integration syncs your contacts in one click, automatically subscribes leads to the appropriate email lists, measures the engagement of your email marketing, and lots more. Incentives can be extremely lucrative when implemented correctly. INTGRATION. Take the grunt-work out of email marketing.

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38 marketing slang terms all marketers should know

Nutshell

An audience is typically defined by their demographics and behavior. People who love your product or services and promote them on their own without additional incentives or requests. The group of people who you create all your content for, AKA your real bosses (they don’t really know what they want either). Evangelist. INTEGRATION.

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Marketing tactics encyclopedia: 14 strategies for marketing online

Nutshell

Through focus groups, you can gain insight into a certain demographic. However, you should take responses with a grain of salt, recognizing that it is a small group representing a larger demographic. Facebook is an excellent choice because so many people in a wide range of demographics use it. Social media is no longer optional.

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The Definitive Guide to Lead Generation: 6-Steps to a Winning Lead-Gen Process

Sales Hacker

A lead generation strategy that uses high-value content in funnels and marketing campaigns to attract your ideal prospect and incent them to opt-in to your list. For people, look at their age, income level, geolocation, housing value, and other demographic data. Inbound Lead Generation. What Is Inbound Lead Generation?