Sales and Marketing Management

FEBRUARY 8, 2021

You may do it in pieces, but it’s more than just buying digital tools. Interestingly, Casey says digital marketing technologies such as content marketing platforms and social advertising solutions have become less important to invest in separately since newer tools incorporate those elements into their capabilities.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

SalesLoft

SEPTEMBER 25, 2018

There’s a big difference between having the right tools and leveraging them effectively. Their configuration has a direct impact on the success of your sales team. A step is a single action a rep takes over the course of a cadence. These are the variables you need to consider when constructing your cadences. Step Timing.

Direct Mail 59

Direct Mail Channels Construction Sales Cycle 59

Artesian Solutions

APRIL 26, 2018

Furthermore, utilising machine learning will enable the construction of predictive models of buying behaviours. Of course there are more examples I can give, but I think it is clear from these that if you choose this path you need to walk it with insight. Compliance of legal obligation.

Data 40

Data Lead Rank Social Media Ideal Customer Profile 40