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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Ask for your customers' feedback and act on it.

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4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows there’s a 60% chance a customer will make multiple purchases from the same company ( source ). Customer service follow up.

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4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. In fact, research shows that around 65% of a company’s business comes from repeat customers ( source ). Only then can you take the proper steps to remedy the issue.