Sales Strategy: What’s Most Effective? A Great Message! (Updated May 2019)
Corporate Visions
MAY 22, 2019
Even if you sell a truly remarkable product, prospects aren’t likely to recognize the full value you offer. In fact, most prospects either don’t recognize or can’t articulate the root of the challenges they struggle with on a daily basis. They talk about “why us?” — why the prospect should choose them over their competitors.
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