Construction Direct Response Knowledge Base Training 
Increase Sales
JULY 5, 2013
During lunch a Vice President of a regional bank asked me this very pointed question: Why doesn’t sales training for banks stick? My quick and direct response was “banks and other financial institutions continue to use the same training providers they have been using for the last 20 plus years.”
Tony Hughes
FEBRUARY 22, 2018
Don't just install it, train your people on it thoroughly, weekly and quarterly. Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. When I train sales people I train them to execute. The folly of Sales 2.0 It's Google Glass. Explain more.
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