The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
Pointclear
AUGUST 20, 2015
In part one , I provided insight into the why and what of a lead-to-revenue assessment. I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. In my world, there are four distinct steps in conducting a lead-to-revenue assessment.
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