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Website Activity: The Tools and Tactics to Track It

Hubspot Sales

MAY 19, 2020

By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. It can shape better-constructed buyer personas and offers insight into areas for improvement and opportunities you're yet to explore. Google Analytics.

Google Analytics 114
Google Analytics Tools Hubspot Analysis 114
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

AUGUST 20, 2015

Google Analytics remains at the top of system reporting, especially the “users flow” and “behavior flow.” Use it to construct a detailed picture of your current lead-to-revenue strategy, infrastructure, processes, and performance. For this step, you need to go deeper. Step 3 – Data Analysis.

Lead Rank 100
Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100
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