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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

And with artificial intelligence integrated into our daily experiences, consumers are also more intelligent than ever. Customers today expect highly connected, personalized experiences from all organizations, with even business buyers expecting simple, easy-to-navigate, consumer-like ones. Let’s look at an example from my own life.

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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

For example, if you live in Houston, you are better served to invest most of your time generating leads and selling in the oil and gas industry, not consumer package goods. This significant increase in revenue positioned JD Edwards for a premium sale price when they merged with PeopleSoft. Sales and Marketing Alignment.