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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

All generational jokes aside, it can be difficult for today’s younger consumers to understand just how revolutionary the world wide web truly was. Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Don’t @ Me. What’s Next for Customer Service?

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. Enter, B2P (business-to-person) sales and marketing.

B2C 182
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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. Enter, B2P (business-to-person) sales and marketing.

B2C 100
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B2B is Dead – Long Live B2P

DiscoverOrg Sales

The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. B2B vs B2C vs B2P.

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