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4 Trends Shaping B2B Marketing in 2011

Pointclear

Follwer her on Twitter @marketingprofs. As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. Wiley, 2011).

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From the Switchboard to Social Media: A Brief History of Customer Service

Sales and Marketing Management

Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Similarly, cutting-edge marketing and customer service gurus saw the advent of social media platforms as a golden opportunity to set themselves apart from the crowd. Don’t @ Me.

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Forget B2B vs. B2C – Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 182
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Forget B2B vs. B2C: Long Live B2P Sales & Marketing

Zoominfo

These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market. But, in the rapidly changing sales and marketing landscape, it’s important to challenge the status quo. Enter, B2P (business-to-person) sales and marketing.

B2C 100
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Drowning In Information, But Where’s The Knowledge Or Insight

Partners in Excellence

Daily, I get feeds from all sorts of services, several provide me information and news on people and companies I’m following. Service like LinkedIn keep me updated with activity of people I’m following on LinkedIn, I have my special Twitter groups. I just got my first “SMART Company Brief” from DecisionLink.

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B2B is Dead – Long Live B2P

DiscoverOrg Sales

Each acronym provides the building block at a company’s inception to describe their mission statement, target market, and product. Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience.

B2B 186