Conversion Discount Epicor Sales 
Insight Demand
MAY 12, 2014
So if salespeople don’t challenge what customers have learned online with insight, then sales will be forced to follow the customer down the road of commoditization and discounting, because the customer has a limited view of the value of your product. How do you think that conversation is going to go? Insight Selling Fail.
Insight Demand
JANUARY 17, 2014
Selling value to B2B buyers today can feel like trying to stop a freight train that’s hurtling towards the sales graveyard of commoditization and discounting. Thanks largely to the improved conversations with clients by applying the principals in this book.” ” Gord Smith, Director of Sales – Hitachi Canada.
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