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The Two Types of Tech Companies and How Each Should Sell

Sales and Marketing Management

Whether companies operate as innovators in their respective technology fields who drive the marketplace (technology leaders) or focus and develop in a specific niche market (focused players), tech organizations can get bogged down by these advantages without having defined sales processes, leading to struggles with conversion.

Company 180
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The Great Customer Resignation & How to Reduce Customer Churn with Craig Charlton, #211

Vengreso

With so many options on the market and an oversaturation of generic sales and marketing messages, the retention strategies and personalization techniques used to retain customers must also evolve. Our research, this year, shows that 58% of sales and marketing leaders say that churn has gotten worse over the last 12 months.

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