No Respect. Social Media Marketing Not a Top Executive Priority?
The ROI Guy
JULY 25, 2011
Penn, Schoen & Berland , in a survey of executives who have final say or significant input on social business strategy, found that only 27% listed social business as a top strategic priority. Nearly half (47%) admitted a social plan was necessary but not a strategic priority and 19% said social business strategy was simply not necessary.
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