The Pipeline

OCTOBER 19, 2012

This of course is an important part of marketing and sales. Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Think local magazines, community newsletters, and even ad books for local sports teams. Guest Post – Megan Totka.

Fashion 293

Fashion Small Business Small Business Hiring 293

Sales Hacker

DECEMBER 1, 2020

Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Marketing was about demand generation, marketing was about building a pipeline. Does every CMO have to previously have been a director of demand generation?

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Sales Hacker

JANUARY 24, 2018

Check out this guide from Smashing Magazine to learn more about setting up WordPress. Re-purpose them into testimonials (with permission, of course). Blogging is by far the fastest way to share expertise, build authority and generate your own leads over time. What are your biggest demand generation challenges?

Lead Generation 85

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 85

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Outside of her day-to-day sales role, she is an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Shari Levitin.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130