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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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2 Ways to Dominate 2014 on Your Current Budget

SBI Growth

Revelations and epiphanies that seem so promising to start. These are ideas that will change the course of the organization. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Here are a few examples of these types of projects: Building demand generation campaigns.

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