Alice Heiman
FEBRUARY 13, 2024
One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.
SBI Growth
JULY 1, 2013
Revelations and epiphanies that seem so promising to start. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. Here are a few examples of these types of projects: Building demand generation campaigns. We’ve all had moments where we get great business ideas.
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Nutshell
OCTOBER 21, 2019
The ability to see things from your customer’s perspective is a huge advantage in B2B sales and marketing. That’s why I see empathy as a superpower in marketing and sales. NUTSHELL: You’ve worked in B2B marketing for almost 25 years now. If you remember, Jerry had this revelation in the movie.
DiscoverOrg Sales
JUNE 15, 2018
It was a revelation. I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “cold calling is dead,” and people don’t answer their phones anymore. But since then, Grace has slept 12 hours a night.
Zoominfo
JUNE 18, 2018
It was a revelation. And you have to do it anyway I think about this idea of “training” a lot when I talk to VPs of Sales and VPs of Marketing who tell me that they are just going to rely on their Rolodexes and their CEOs network because “ cold calling is dead,” and people don’t answer their phones anymore. Babies are trainable!
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