Pointclear

MAY 5, 2011

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150

Revenue Eloqua Demand Generation Agencies Demand Generation 150

Pointclear

FEBRUARY 18, 2014

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Get an 800 number for our customer service line. Get new CRM software: Sales doesn’t like the one we have. Try pay-for-click.

Margin 203

Margin Marketing Hiring Lead Rank 203

Pointclear

FEBRUARY 27, 2014

Remember ten years ago, when CRM came along? Marketers thought that the new CRM software would solve their customer service and customer retention problems. Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place.

Marketing 266

Marketing Strategy Eloqua Marketo 266

PandaDoc

SEPTEMBER 2, 2020

Whether it’s leadership tips, best practices for new sales reps, product information about the World’s #1 CRM, or more, you can find it on the Salesforce Blog. The PointClear founder invites interaction with B2B sales, marketing, and c-level execs through his (and guest bloggers) frequent posts. Salesforce Blog.

Top of Funnel 98

Top of Funnel Sales Management Hiring Lead Rank 98