Customer Service, Decision Maker, Demand Generation and Transportation

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

AUGUST 21, 2023

When preparing your product for market, you must always consider your customer. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case.

Paid Content

Paid Content Top of Funnel Lead Rank Webinar Metrics

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

OCTOBER 7, 2021

Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. And digging a little before making the call meant I always had access to a decision maker who had the authority to say “yes” to what I was offering.

Hiring

Hiring Ideal Customer Profile Top of Funnel Lead Rank

Sales Pro Central

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

170+ Women in Sales Share Their Career-Defining Aha Moment

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