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Direct Mail Is Hot Again: 8 Ways to Write a Winning Sales Letter

Hubspot Sales

Think direct mail is an outdated sales tactic? Now's the time for Sales and Marketing to work together to create direct mail prospects can’t help but respond to. How to Write a Direct Mail Letter. To take that next step, however, your audience needs incentive -- usually a promo code or free gift.

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Effective Guide: How to Get Life Insurance Leads

LeadFuze

Your role here isn’t only limited to providing information on various plans available but also educating prospects about benefits tied up with having adequate protection against unforeseen circumstances through owning appropriate coverages based upon individual requirements and financial goals.

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31+ Must-Have Tools to Automate Lead Generation

Sales Hacker

Lead generation falls into two key categories: Outbound lead generation: direct mail, email marketing, and cold calls. We’ve rounded up some must-have tools to automate lead generation across the following categories. Automated follow-up emails. Code-free drag-and-drop customizations. OptinMonster.