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Marketing Automation is Not Marketing Strategy

Pointclear

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Too many marketing groups are leaving the campaign automation system to a set of junior staffers who interface with the tools, deploy campaigns, and report results. Remember ten years ago, when CRM came along?

Marketing 266
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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Following Sailthru’s sale to CM Group in 2018, Cassie took on the expanded role of Chief Customer Officer for CM Group’s 200MM+ martech portfolio. Founder and Managing Partner at Reality Works Group. 12 at Oracle (Start-up to $1B) and first woman sales and P&L leader. Arley Nevar. Community Health Sales.

Hiring 130
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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

She is the former Vice President of Telesales & Customer Service at Lotus Development, a subsidiary of IBM. In this position, her organization delivered $151 million in sales from corporate customers in addition to managing one million plus Customer Service inquiries. Join our LinkedIn Group. Sales Jobs.