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Will Customers evaluate Your Storytelling Credibility?

Babette Ten Haken

Yet, each time she either sent that story to current or prospective clients, or told that story to them herself, she fell short of being convincing. Not all associations or organizations have the budget to curate their stories, like in this particular example. Compelling storytelling fuels customer retention.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Know that who you are, what you stand for, and how you bring that into your customer relationships is the only true differentiator you have.

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