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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ When you get down to it, marketing is figuring out how to make more sales. For small business owners, strong marketing begins with examining the data that is already present. All Marketing is Not Equal.

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A Comprehensive Guide to User Research Methods and Trends

Smooth Sale

This branch includes online and paper surveys, longitudinal studies, polls on the Web, and even analytics tools (including Google Analytics). It includes interviews, usability tests, and field studies. The user persona is your ideal customer – the person who is most likely to engage with your design and take action.

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