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Marketing Automation is Not Marketing Strategy

Pointclear

But it’s only a tool. Too often, these days, I am hearing B2B marketers mouth claims like, ”We got this new [fill in the brand] automation tool, so now we can reduce headcount.” But it’s only a tool. Marketers thought that the new CRM software would solve their customer service and customer retention problems.

Marketing 266
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Top sales blogs all sales managers need to follow

PandaDoc

brings you written content, video, slideshares and infographics, e-publications and even free tools. Sales Gravy is the most visited sales specific website and the destination sales training resource for sales professionals across the globe. CustomerCentric Selling Sales Training Blog. Smart Selling Tools. Sales Gravy.