The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. They show this through digital behavior like downloading an ebook or joining a webinar, allowing you to engage them with educational content. The sales cycle ranges between a few weeks and a few months.
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