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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Evaluation: The decision-makers in the organization weigh the cost of the product to the results they achieved during the business case. The sales cycle ranges between a few weeks and a few months.

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The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

decision makers for every sale who have a say in whether a product is purchased. Decision maker: gives final approval for the purchase. Gatekeeper: Blocker in getting a product implemented or approved. Negotiation: Both sales rep and decision makers discuss pricing details and feature needs.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

The ultimate account-based sales guide for the modern, digital seller, SPEAR Selling is the battle-tested process for both sales leaders and sales professionals to leverage in their pursuit for greater account-based sales results. Setting up meetings with corporate decision makers has never been harder.

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Top 25 Incendiary Social Selling Secrets

Tony Hughes

Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR. Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand.