SBI Growth
DECEMBER 12, 2013
Targeting c-level decision makers can involve low early conversion rates. The end result may be a high yield margin campaign. That''s where SBI''s demand generation programs benefit from ProForma Lead Source assessment tools. Why Higher Click through Rates are Not Always Best. Why Cheaper is not Better.
Sales Hacker
MARCH 2, 2020
Setting up meetings with corporate decision makers has never been harder. Here, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. It’s a guide that remains relevant, by many standards, and is a must-read for anyone in demand generation and sales development.
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Sales Hacker
OCTOBER 7, 2021
Understanding how various decisions impact the company’s margin (e.g. Becky Kuperhand is a Managing Partner at Apex Assembly, where they unite F2000 decision makers to solve critical business challenges at IT and IT Security executive forums. Figure out what makes you different from everyone else and leverage that!
Sales Hacker
DECEMBER 17, 2019
He also is the founder of a company called Atrium and he’s also the founder of a not for profit called Tech For Campaigns that is deployed on behalf of democratic candidates and giving modern demand generation technology in order to help people run for office all over the country. Look for coachability in sales reps.
Tony Hughes
MARCH 13, 2018
Understand each others' pain and come to the center with insight generation which leads to demand generation rather than reactive servicing of demand. Single solution social selling squeezes out the margin your disruptive business model so badly needs to grow and secure investment. Go ballistic in LinkedIn Groups.
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