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What Your CMO Doesn’t Know About Customer Advocate Programs

SBI

Advocates are an essential component of sales, marketing, social media, events, demand generation, analyst relations, investor relations, PR, and more. Your company: is launching a new product/service offering. It’s the low hanging fruit of Marketing, and it’s always harvest season.

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The Pipeline ? Shrink Your Way To Success

The Pipeline

This concern applies to coverage for existing accounts, or harvesting the new business opportunities. Two caveats, an obvious one is that at one point you will have to add headcount to service new territories. Demand Generation. Book Notice. Book Review. Business Acumen. Buying Process. Cold calling. Communication.

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