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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

NOVEMBER 4, 2021

Most vertical marketing strategies start with content for demand generation and SEO activities. These can include emails, direct mail, customized landing pages and more. Your work can help your commercial ops teams as they analyze markets, assign territories, and define channel strategies. Don’t stop with content.

Marketing 52
Marketing Strategy Collateral Case Study 52
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The Science of Creating Demand, Upon Demand, When Demand is Needed

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. for each territory.

Direct Mail 150
Direct Mail Territories Lead Generation Social Media 150
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